Post by sakibkhan51 on Feb 27, 2024 22:00:26 GMT -8
In just a few days, the new partnership is enjoying great success, but why? What's special about the new Vespa? What's special about the new Vespa? the collaboration certainly has a special name: Justin Bieber , in fact. In fact, his name represents an important showcase given the singer's success throughout the world. Therefore, combining the name of your brand with that of 'Justin Bieber' presupposes visibility and considerable media resonance. After all, this is how the universe of social networks works: those who are influential will automatically make everything to which they lend their image relevant . And if we consider that the Canadian singer has around 230 million followers on his Instagram page alone , success is guaranteed. The communication plan Although the new Vespa was launched a few days ago, the partnership
was made known as early as December 15, 2021 . This contributed to the new collaboration being talked about for a long time. In fact, through an Instagram post on the Vespa account, only the initials 'JB + V' were reported, accompanied in the description by the phrase To be continued… It is a marketing strategy that plays on mystery , on what has not yet been revealed, but which has left simple 'clues' to involve the community . Justin Bieber x Vespa Morocco Phone Number launch Screenshot of Vespa's first Instagram post The post was accompanied by a further photo published just a few days later, revealing the identity behind 'JB'. Screenshot of Vespa's second Instagram post The second post, in addition to revealing JB 's full identity, contains the message ' Dropping 2022' . A few effective and impactful words. The inclusion of the year of publication, 2022, says everything and nothing: it gives a clue, but doesn't reveal too much. It captures the consumer's attention by giving little certainty, and leads him to want to know when the latest novelty will be launched .
Without an actual date, the suspense grows. While the doubts that something new could be published at any moment pushes the public to create a direct relationship with Vespa's social channels, to check them more often, and to interact more with their profiles while waiting for something concerning Justin Bieber. Vespa focused on the singer's image and the surprise effect . To do so, it chose to reveal the collaboration in December, and then materialize the launch more than 3 months later. The launch The success was confirmed on April 11th , when the design of the new Vespa was made known . All with promotional photos published on the brand's Facebook and Instagram profiles portraying Justin Bieber in the company of the vehicle.
was made known as early as December 15, 2021 . This contributed to the new collaboration being talked about for a long time. In fact, through an Instagram post on the Vespa account, only the initials 'JB + V' were reported, accompanied in the description by the phrase To be continued… It is a marketing strategy that plays on mystery , on what has not yet been revealed, but which has left simple 'clues' to involve the community . Justin Bieber x Vespa Morocco Phone Number launch Screenshot of Vespa's first Instagram post The post was accompanied by a further photo published just a few days later, revealing the identity behind 'JB'. Screenshot of Vespa's second Instagram post The second post, in addition to revealing JB 's full identity, contains the message ' Dropping 2022' . A few effective and impactful words. The inclusion of the year of publication, 2022, says everything and nothing: it gives a clue, but doesn't reveal too much. It captures the consumer's attention by giving little certainty, and leads him to want to know when the latest novelty will be launched .
Without an actual date, the suspense grows. While the doubts that something new could be published at any moment pushes the public to create a direct relationship with Vespa's social channels, to check them more often, and to interact more with their profiles while waiting for something concerning Justin Bieber. Vespa focused on the singer's image and the surprise effect . To do so, it chose to reveal the collaboration in December, and then materialize the launch more than 3 months later. The launch The success was confirmed on April 11th , when the design of the new Vespa was made known . All with promotional photos published on the brand's Facebook and Instagram profiles portraying Justin Bieber in the company of the vehicle.