Post by account_disabled on Mar 4, 2024 22:07:35 GMT -8
Integrating online and offline marketing is a very broad topic. Today we're talking about promotional actions: if you're wondering which is the most effective between a paper flyer and a digital catalog and which is best to adopt in your strategy , know that a single answer doesn't exist and we have to rely on the most classic of "it depends". The end of the paper flyer in favor of the digital one has been predicted for some time and, of course, it is undeniable that the evolution of the consumer and the market is increasingly pushing towards the digitalisation of promotional activities . However, given the data in hand, the paper flyer still enjoys good vitality and effectiveness .
Together with their digital brother, they represent a strategic asset capable of guaranteeing good sales results, in an increasingly omnichannel and consumer-centric landscape. Let's look at them more closely. The effectiveness of the paper flyer According to the recent Nielsen Global Connected Commerce research Hong Kong Telegram Number Data conducted on 30,000 internet users, the paper flyer is particularly effective in influencing purchases of certain product categories: 21% food items (fruit, vegetables, dairy products) 18% personal care goods 25% durable goods But not only that: its door-to-door diffusion formula and its physicality seem particularly appreciated and appreciated; according to a survey conducted on a European scale by ELMA (European Letterbox Marketing Association), 60% of consumers interviewed prefer this tool to be informed about promotions.
In addition to inspiring and stimulating purchasing behavior , the paper flyer seems to perform another important function well: memory . Consumers declare that they consider the paper flyer more effective in terms of remembering current offers (source: Nielsen). And the negative aspects ? In addition to the cost of creation and distribution, the limit of traceability and measurement of results , as well as the lack of customization possibilities . And here our second promotional tool comes to the rescue: the digital catalogue. The effectiveness of the digital CATALOGUE The digital version of the flyer has many strings of undeniable value to its bow, including, for example, flexibility , speed of production and distribution , its immediate availability to users.
Together with their digital brother, they represent a strategic asset capable of guaranteeing good sales results, in an increasingly omnichannel and consumer-centric landscape. Let's look at them more closely. The effectiveness of the paper flyer According to the recent Nielsen Global Connected Commerce research Hong Kong Telegram Number Data conducted on 30,000 internet users, the paper flyer is particularly effective in influencing purchases of certain product categories: 21% food items (fruit, vegetables, dairy products) 18% personal care goods 25% durable goods But not only that: its door-to-door diffusion formula and its physicality seem particularly appreciated and appreciated; according to a survey conducted on a European scale by ELMA (European Letterbox Marketing Association), 60% of consumers interviewed prefer this tool to be informed about promotions.
In addition to inspiring and stimulating purchasing behavior , the paper flyer seems to perform another important function well: memory . Consumers declare that they consider the paper flyer more effective in terms of remembering current offers (source: Nielsen). And the negative aspects ? In addition to the cost of creation and distribution, the limit of traceability and measurement of results , as well as the lack of customization possibilities . And here our second promotional tool comes to the rescue: the digital catalogue. The effectiveness of the digital CATALOGUE The digital version of the flyer has many strings of undeniable value to its bow, including, for example, flexibility , speed of production and distribution , its immediate availability to users.